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Facebook ads are a fun, fast, and relatively cheap way of generating more sales and/or increasing your brand awareness. And unlike traditional channels, Facebook advertising allows you to market to your ideal customer while they’re feeling relaxed, sociable, and in the right headspace to consume your adverts. No pushing, all pulling. In this article, I let you in on the most effective Facebook ads to suit any business. Listen up!

Types of Facebook ads: My top three

Facebook has 2.80 billion monthly users while this figure reeks of opportunity, you’ll also be up against A LOT of competition. This just means you need to test, test, and test again until you find the right type of Facebook ads for you!

3. Carousel adverts are made up of 10 images or videos. The best part? Each product or service you feature will have its own slide. Uncluttered ads with an attractive image and direct `Shop Now` button? They’re bound to perform – in fact, Facebook carousel ads can generate up to 72% higher click-rate. Need more reasons? Carousel ads are the best option for Facebook remarketing. You want to show those pre-warmed leads your product’s best angles, right?

2. Video adverts are just as easy to set up as classic image ads, and you can choose to feature them on the feed or Facebook Stories. According to research done by Facebook, 85% of video ads are devoured in silent mode. Better choose those shots wisely, then (and don’t forget your subtitles!). As we all know, video is the way forward for marketing – so why not try them out now?

3. Slide show adverts are another of my favourites. They’re a fab way to tell a story about your product or service without the need for filming and uploading video footage. If you want to know more, give me a quick call and I’ll run you through some examples and ideas.

Other types of Facebook ads

  1. Lead generation
  2. Dynamic
  3. Poll
  4. Collection
  5. Augmented reality (AR)
  6. Messenger
  7. Stories

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